Rikard is an Independent Brand Consultant and award winning Creative Director with over ten years experience from brand and digital consultancies in both London and Dubai.
He believes branding is a way to differentiate a company, product or service from its competitors in the collective minds of prospects, and to provide it with a personality and position which is both unique and appealing to those needs found in its chosen market. It is a multifaceted, multi-layered process, which requires a creative flair in witch he’s knowledge and experience puts him in a unique position to deliver.
Corporate identity, product design, web site, app, social media, pr or advertising campaign are never ends in themselves but merely means to an end. The goal is never to have an award winning marketing campaign, but a campaign which creates a strong and effective brand in the minds of consumers, which in turn has a positive effect on people's purchase decisions, producing increased sales over time at a higher profit margin. Understanding the clients business strategy, combined with a deep insight into what makes customers do, buy and love the things they do, makes the Rikard your ideal partner in creating intangible competitive advantage.
Imaging customers wanting, or even craving your offering - despite it being of the same quality, sold at the same price, or even sporting the same performance as your rivals'. Wouldn't it be great to outsell the others, even though you're not really better or unique?
His client list have become quite impressive over the years, with projects ranging from Icelandair brand identity to Mercedes-Benz repositioning strategy, and from American Express website to Unilever digital marketing campaigns.
He also holds a Bachelor Degree in Visual Communication Design with First Class Honours from Middlesex University and a Masters Degree in Design & Branding Strategy from Brunel University, giving him a cutting edge insight into brand strategy and the role of design, not easily come by.