As Apple surpasses oil group Exxon to become the world’s most valuable company by market capitalisation, one has to ask the question; how did they manage to build such a strong and effective brand?
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THE BRAND SPECIALIST
Why I’m your brand guy…
- 1You’ll get a proper brand strategy
Most brand consultancies will help you design a visual identity for your company, they’ll refer to it as “your brand” and then give you visual identity guidelines (also known as brand identity guidelines or just brand guidelines). They will then leave you to it; find print design agencies, web design agencies and so on…
What they don’t do is develop a proper brand strategy which affects all aspects of your company – after all, you can build a brand without having a visual identity. Just think Nelson Mandela, a global brand – without a brand book in sight – just steadfast principles and a path less traveled.
There’s more than one way to build a brand.
- 2I only work with the best-of-the-best people
I don’t have full-time employees who need to “learn on the job”, instead I only work with hand-picked professionals with the right experience and knowledge for your project.
I’m here to make sure you make the right brand building deceptions and get the best-of-the-best to design your brand touch-points (logo, identity, website…).
- 3You’ll get the best value for money
Without full-time employees and a fancy office in a prime location, I can keep my overhead down – a win-win for the both of us.
- 4Your brand comes first
If you ask a brand consultancy to help you build your brand their “recommendation” will be a new visual identity. If you ask an advertising agency they will say you need a new ad campaign. It doesn’t matter who you ask, they will all try to sell you the skills of the people sitting in their offices twiddling their thumbs.
I will ensure you only invest where it’s needed – in order to build your brand.
- 5I’m very flexible
No brand is created equal and all companies have different resources and priorities. So why should you all be expected to follow the creative agency’s pace? I’m happy for you to start-stop, change your mind and start again. Your needs come first – I’m just here to help.
BRAND VS. BRAND IDENTITY
Most brand consultancies are design agencies doing corporate identity.
Nike’s brand success can’t be put down to its production outsourcing to cut costs or trendy shoe designs. “Visit an Asian factory producing these shoes and you will see the major brands rolling side by side off the same production lines” (Chan, 1996).
Rikard Svendsen has become a great friend of the MOBO Organisation and vice-versa because of his can do attitude, his ability to understand our brand very quickly and specifically because of his very sound brand and marketing advice and guidance. I would highly recommend him.
Rikard has the fabled ‘flare’ factor which can’t be learned
It is easy for me to recommend Rikard for any type of project
Rikard is responsive and professional from the start and followed up underway to our immense satisfaction and I recommend him to anyone.
START BUILDING YOUR BRAND
There are lots of different ways to build a brand. Please contact me to see how I may be of assistance.